Competition is fierce during a trade show, throngs of competing booths will surely want to outdo each other and attract people to visit theirs. Creating a trade show attraction is just a part of the many trade show marketing strategy. Imagine of what you should do when a potential inquirer approaches and stands in front of your booth. You should be armed with trade show giveaways available to offer to them to make them interested with what you have in your entire booth. If you are able to use the right kind of approach when selecting promo items, there is a possibility that you might gain a competitive advantage against your neighboring booths of exhibitors.
Now, how do you even know what is the right kind of giveaway? Well, you should first know that it can lay as foundation for qualifying visitors as a lead and following them up to close deals. Choosing the not so right kind of products can fail you or distract your potential customers from understanding why they should conduct business transactions with your company. Here are five of some trade show giveaways that you might want to consider.
First off are bags. Bags can fill an immediate need for promotional items. Those who attend a trade show easily becomes loaded with tons of promotional items and brochures, so offering them a convenient way to carry everything is pretty much plus points already. They will likely to keep the bags after the event and will always remember how it was functional to their attendance and experience in the trade show. Printing the brand logo in the bags are immediate advertising as the attendees stroll around carrying their bags.
Another option would be pens. They are instantly useful and not only valuable during an event but promote advertising even after the trade show. It, however, should not be considered as a main giveaway since it has minor marketing effect but always try to include them as additional freebies.
Or you might also want to consider alarm clocks since they can solve problems such as attendees visiting from other towns who forget to bring portable alarm clocks to wake them up and second, if it is attractive enough, they will keep it for future use.
Finally you can choose from mugs and thermoses. Trade show giveaways such as these are very effective given that there is a high probability that most of the attendees are habitual coffee drinkers. Whether they use it at home, in the office or even the road, they will more likely to consider good and attractive mugs or thermoses. Make sure though that you invest in high quality products to ensure that they are durable and would last long.
Given these basic promotional ideas, you will likely be able to attract a lot of the trade show attendees and might make potential business deals with them. If you are looking for non-traditional items to give, you might want to think of the nature of your business and from there, choose inspirations that will allow you to have an idea of good things that might be a hit to the attendees.